Over the next few month we will be unveiling new designs for many of our wines. We have begun with the Safsufa Series, beginning with the 2009 Cabernet and Merlot, the white will change labels with the impending 2010 vintage.
Safsufa Vineyards New Design.
Safsufa is a series of Mevushal wines that are sold out side of Israel. Initially wines were aimed at the kosher on-trade premises but the wine slowly developed a momentum of it’s own and now has become quite successful. I have long felt that the old label didn’t really do the wine much justice; it was quite heavy and dowdy. This year I commissioned new labels for the series to bring the packaging more up to date with an up-beat look and a quality feel. The effect has been achieved using a combination offset printing, embossing and selective varnish using a silk-screen process.
I think that the result is very impressive.