Dalton Winery rebranding by Studio Koniak
Packaging of the world
Creative Agency: Studio Koniak Project Type: Produced, Commercial Work Client: Dalton Location: Tel-aviv, Israel Packaging Contents: Wine Packaging Substrate / Materials: Paper Printing Process: Foil Stamping, Selective Laka, Manter paper, Digital Printing
Nestled in the heart of the Galille, Dalton Winery was established in 1995 by father and son Mat and Alex Haruni. Considered to be one of the best wineries in Israel, it includes a wide range of labels and continues to perfect its line of products every year. In 2016 the studio was commissioned to rebrand the winery, rethinking its strategy and design direction. “Pause for Pleasure” is all about bringing great wine into the casual everyday. The design directive aimed to project this simplicity within the different graphic elements of the identity. The project included redesigning the entire Dalton wine collection and corporate elements, as well as launching the brand’s new website.
The approach is very much post-terroir style. more young and youthful, considering wine as an everyday ritual rather than for only know-how’s.